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Latest Marketing Articles

Everything we are tracking right now, newest first, across SEO, advertising, analytics, funnels and brand. The feed refreshes continuously - this page reflects the most recent pull.

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Social Media ExaminerYouTube Retention Strategy: How to Hook, Hold, and Convert ViewersYouTube Retention Strategy: How to Hook, Hold, and Convert ViewersBrand & Social87/100Social Media ExaminerLayout Design With AI, Custom AI Apps, and Industry NewsLayout Design With AI, Custom AI Apps, and Industry NewsBrand & Social81/100Search Engine JournalGoogle Completes September 2026 Spam Update After Nearly 14 DaysGoogle’s latest spam update has finished rolling out after nearly two weeks, taking longer than any of the three spam updates it ran this year.SEO92/100Marketing LandMore buyer signals won’t tell you what buyers need nextClicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.Advertising81/100Marketing LandBrand measurement needs a new source of truthAI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.Brand & Social81/100Search Engine JournalWhy Google Search Updates Cannot Be Judged During Early RolloutAvoid costly site changes during a Google spam update by separating early ranking volatility from lasting losses and setting clear milestones for leadership.SEO82/100Marketing LandAgentic media buying needs malware guardrails: A PropellerAds viewAs AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.Advertising74/100Search Engine JournalLink Building Strategies for 2027: What to Keep and CutDecide which link building tactics to keep or cut for 2027. Join Resolve for a free webinar on off-page SEO, rankings, and AI visibility.SEO85/100DigidayOpenAI would like to remind marketers that its ads are for the good of humanity Sponsored by humanity: OpenAI makes its high-minded case for ChatGPT ads.Advertising68/100DigidayMedia Briefing: As AI search shifts referrals, publishers revisit registration walls As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.Advertising68/100DigidayApple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted ServerWhat publishers once filed under someday now has a deadline, and Apple set it.Advertising68/100DigidayHeineken serves up outcomes with mixed attention and brand awareness approachWith budgets under constant pressure, in-house teams at Heineken are turning to novel brand metrics to justify digital ad spend on the open web.Brand & Social68/100DigidayAs agencies push agentic media future, execs work to ward off client rogue fearsAgentic media tools dominate agency pitch decks; just don’t mention the Hugging Face Incident.Advertising68/100DigidayInside agency OK Future’s AI ‘pressure cooker’ experiment with GoodwipesOK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.Advertising68/100Digiday‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the pastRevlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.Advertising65/100HubSpot MarketingThe best enterprise email marketing software in 2026Enterprise email marketing software is built for high-volume programs that span teams, brands, and regions. With so much software available, the hard part comes before and after the send — whether governance keeps every team within the ru...Brand & Social77/100HubSpot MarketingHow AI search optimization works for modern marketersToday, when a buyer asks ChatGPT, Perplexity, or Google’s AI Mode a question, they rarely see a list of suggested links. They see one synthesized answer that cites a handful of sources. If your brand is one of those citations, you win att...Brand & Social67/100Search Engine JournalChatGPT Gets GPT-6 And Intelligent UI For Interactive AnswersOpenAI is rolling out GPT-6 in ChatGPT with Intelligent UI, which can add visuals and interactive tools to answers.SEO72/100Sprout SocialSocial media personas: How to build and use themYou’re not posting to a crowd. You’re posting to people, each with their own feeds, habits and reasons for following you. The brands that Read more…Funnels & CRO71/100Search Engine JournalGoogle Opens Its SynthID Watermark Detector To The PublicGoogle opened its SynthID Detector to everyone, allowing users to check images, video, and audio for watermarks from Google and partner AI tools.SEO68/100Search Engine JournalWhy Legacy PPC Account Structures Are Sabotaging Your Smart Bidding StrategyConsolidate redundant PPC campaigns to give Smart Bidding stronger signals without erasing the business distinctions that keep your account profitable.Advertising68/100Yoast SEOYoast SEO vs All in One SEO: which WordPress plugin is right for you?If you’re weighing Yoast SEO vs All in One SEO, you’re asking the right question. Your SEO plugin touches almost every page you publish. It shapes how search engines read your site and how AI platforms understand it too. Both plugins ha...SEO67/100Search Engine JournalPrediction: The Next Massive Google Update Is Around The CornerIs another major Google update coming? The documentation changes, spam update pace, and Google’s own statements all point the same way.SEO58/100Semrush BlogHow to track your AI citations and sources with SemrushFind the sources that are cited when your brand is missing from AI answers and take action with content or outreach to get more mentions.Brand & Social62/100
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