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Marketing LandMore buyer signals won’t tell you what buyers need nextClicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.Advertising81/100Marketing LandAgentic media buying needs malware guardrails: A PropellerAds viewAs AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.Advertising74/100DigidayOpenAI would like to remind marketers that its ads are for the good of humanity Sponsored by humanity: OpenAI makes its high-minded case for ChatGPT ads.Advertising68/100DigidayMedia Briefing: As AI search shifts referrals, publishers revisit registration walls As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.Advertising68/100DigidayApple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted ServerWhat publishers once filed under someday now has a deadline, and Apple set it.Advertising68/100DigidayAs agencies push agentic media future, execs work to ward off client rogue fearsAgentic media tools dominate agency pitch decks; just don’t mention the Hugging Face Incident.Advertising68/100DigidayInside agency OK Future’s AI ‘pressure cooker’ experiment with GoodwipesOK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.Advertising68/100Digiday‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the pastRevlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.Advertising65/100Search Engine JournalWhy Legacy PPC Account Structures Are Sabotaging Your Smart Bidding StrategyConsolidate redundant PPC campaigns to give Smart Bidding stronger signals without erasing the business distinctions that keep your account profitable.Advertising68/100Marketing LandClassic marketing automation is dead: What’s next?Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes.Advertising57/100Marketing LandWhen marketing automation moves too fastHyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line.Advertising57/100Marketing Land20 years and billions of dollars later, CX still has the same problemDespite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.Advertising61/100Marketing LandStop letting AI make your marketing decisionsAI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results.Advertising57/100DigidayFuture of TV Briefing: Hispanic TV-and-streaming viewership in 4 chartsThis week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.Advertising62/100DigidayApple’s secret blocklist is the talk of Advertising Week New York (mostly off the record)Ad execs at Advertising Week want to know one thing: are they on Apple’s block list.Advertising58/100DigidayFrom influencers to AI, here’s what Gen Alpha thinks about your brandThe Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14.Advertising58/100Marketing LandTreasure AI takes on two martech headaches at oncePersonalization Studio targets marketers’ dependence on technical teams. A new pricing model ties email costs more closely to engagement.Advertising49/100Marketing LandOpenAI adds visuals to ChatGPT adsOpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.Advertising46/100Get the weekly digest
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